The other day I was catching up with a friend and she recalled an incident that happened to her while passing by the makeup section at a department store. I found it very powerful and wanted to share it with you guys!
I want to preface this by saying that I used to work retail for a makeup company and the only reason I felt confident doing this was because I TRULY loved and believed in the product that I was selling. I wore it myself and found it easy to tell customers about a product I loved. By nature, I am not an outgoing person, and always feel pushy and “fake” when I am being told to say something specific to help the sales of a product. So, for that reason I have always enjoyed the “artistry” part of my job as a makeup artist and found that if it was something I truly believed in and used myself sales came naturally.
Back to Jen’s story. She was out shopping, running some errands and lives in Hawaii. It is the hottest time of the year right now and she happened to be out and about without any makeup on. While passing the makeup department a makeup artist who worked at a counter approached her and said, ” I have the perfect COVERAGE for your complexion.”
Jen replied, ” What’s wrong with my complexion that it would need coverage?” He stumbled over his words taken back by her response. He then told her that it is his JOB to say that to people in order to help drive sales. She then asked to speak with the cosmetic store manager and told them that she was VERY upset by this sales approach and the words that this makeup artist said to her.
She said she was trying to be confident running around with a natural face and no makeup and didn’t need anyone telling her there was something to “correct” or “cover” on her face. She expressed that she believed they should re-think their sales approach and their view of real beauty.
When Jen told me this, I was so PROUD of her for being bold enough to say something about how she felt in this situation. I think this is a very common approach from employees who are in sales.
They are told to say certain things to draw the customer in… after all it is THEIR job to SELL the makeup, but at the end of the day, “WHAT ARE WE DOING HERE?” Are we telling women that they NEED to cover up their under eye circles and blemishes in order to be more beautiful? I will admit that I feel more confident when I use makeup to put my best face forward. And, since I am a makeup artist, I like to present myself in that way. It’s also fun for me to enhance my features to the best of my ability. But- I also know that it is not what makes me a beautiful person.
So my thought was, maybe the cosmetic industry just needs to be more mindful on their sales approach when going up to women in a department store. Don’t tell women what they NEED to FIX, tell them what you find beautiful about them… strike up a conversation, ask them how their day is going, then maybe as you connect with that person they will want to spend more time talking and if they are looking for makeup, they will trust you enough to help them with some tips and tricks. This is just a thought. :) You don’t need to fix or cover anything, you’re beautiful for how you were created and for the qualities that make you YOU-believe that!
I wanted to wrap this up by posting a “no makeup selfie” I took with my nephew…since USUALLY all my photos I am wearing makeup and I like to post pictures like that cause you know me and my mascara are tight like that. HAHA ;) Remember this “Just because she’s beautiful, doesn’t mean you’re not”.