Jen's Story- Beauty at a Makeup Counter

The other day I was catching up with a friend and she recalled an incident that happened to her while passing by the makeup section at a department store. I found it very powerful and wanted to share it with you guys! 

I want to preface this by saying that I used to work retail for a makeup company and the only reason I felt confident doing this was because I TRULY loved and believed in the product that I was selling. I wore it myself and found it easy to tell customers about a product I loved. By nature, I am not an outgoing person, and always feel pushy and "fake" when I am being told to say something specific to help the sales of a product. So, for that reason I have always enjoyed the "artistry" part of my job as a makeup artist and found that if it was  something I truly believed in and used myself sales came naturally. 

Back to Jen's story. She was out shopping, running some errands and lives in Hawaii. It is the hottest time of the year right now and she happened to be out and about without any makeup on. While passing the makeup department a makeup artist who worked at a counter approached her and said, " I have the perfect COVERAGE for your complexion." 

Jen replied, " What's wrong with my complexion that it would need coverage?" He stumbled over his words taken back by her response. He then told her that it is his JOB to say that to people in order to help drive sales. She then asked to speak with the cosmetic store manager and told them that she was VERY upset by this sales approach and the words that this makeup artist said to her.

She said she was trying to be confident running around with a natural face and no makeup and didn't need anyone telling her there was something to "correct" or "cover" on her face. She expressed that she believed they should re-think their sales approach and their view of real beauty. 

When Jen told me this, I was so PROUD of her for being bold enough to say something about how she felt in this situation. I think this is a very common approach from employees who need to sell makeup. They are told to say certain things to draw the customer in... after all it is THEIR job to SELL the makeup, but at the end of the day, "WHAT ARE WE DOING HERE?" Are we telling women that they NEED to cover up their under eye circles and blemishes in order to be more beautiful? I will admit that I feel more confident when I use makeup to put my best face forward. And, since I am a makeup artist, I like to present myself in that way. It's also fun for me to enhance my features to the best of my ability. But- I also know that it is not what makes me a beautiful person. 

So my thought was, maybe the cosmetic industry just needs to be more mindful on their sales approach when going up to women in a department store. Don't tell women what they NEED to FIX, tell them what you find beautiful about them... strike up a conversation, ask them how their day is going, then maybe as you connect with that person they will want to spend more time talking and if they are looking for makeup, they will trust you enough to help them with some tips and tricks. This is just a thought. :) You don't need to fix or cover anything, you're beautiful for how you were created and for the qualities that make you YOU-believe that! 

I wanted to wrap this up by posting a  "no makeup selfie" I took with my nephew...since USUALLY all my photos I am wearing makeup and I like to post pictures like that cause you know me and my mascara are tight like that. HAHA ;) Remember this "Just because she's beautiful, doesn't mean you're not".

 photo 1-9One of my best friends asked me one day, "Lauren, do you think you're beautiful... do you know you're beautiful?" I almost started crying... because I had to think about it. 

So, this is my challenge to you... ask yourself this question today, "what are the things that make me beautiful? Do you KNOW you're beauty." For me I must remind myself of these things daily. It's a daily struggle and I think for many women it is.But-I'm here to encourage you!

Love you all! 




Believe in Your Beauty -Share a Story…

Hey Guys!

I had an idea and I’m excited to share it with all of you!! A few weeks ago I wrote about my eating disorder. It definitely wasn’t easy for me but I was overwhelmed with loving and supporting comments and it has only encouraged me to share more! If you are interested in that post click here. 

When I thought about it, I realized how much just sharing that story has really helped me. It was extremely freeing to disclose something so personal and it has made me feel stronger. I got many personal messages after that from women who struggle with body image, self- esteem, beauty, eating disorders, depression, etc .So, it’s made me think…why not make this more of a regular thing?!?!?

We all have powerful stories…and I want to SHARE SOME OF YOURS! Many girls email me telling me about their issues or struggles but I think some have a difficult time putting their thoughts and feelings into words. So, I’d like to help!

I think we can all really learn and feel more empowered through sharing stories with each other. So, here’s my thought; If you feel comfortable, send me a story…it can be anything that you are battling or struggling with. If you don’t feel comfortable with me sharing your name in a blog post, I don’t have to. But-this could really be a way we can all encourage each other, lift each other up and feel stronger and  more beautiful! Not only will it help you, but it’s going to help others!

If you want to help me spread the word so I can get as many stories, quotes or messages about beauty, positive body image or self-esteem as possible please share this blog post on your Facebook, Twitter, etc and use the hashtag #Believeinyourbeauty  

I am SO excited about this!!!! :)

I may be contacting you if you’ve shared a story with me already… so look for many more blog posts coming soon!! YAY!

Remember this and don’t compare yourself to others: ” Just because she’s beautiful, doesn’t mean you’re not”. 



Sam Smith Music : Current Favorite

Hey Guys! It's been a while since my last post. I've been finding a lot of therapy in music lately. My favorite singer recently is an artist named Sam Smith. If you haven't heard about him, he's a british singer songwriter who's 22 years old and has an incredible voice!! His album hasn't been released yet but you can find some of his music on iTunes, and I've been listening to all of his music on Youtube.

His song, "Stay with me" was the first one that I heard.  I traveled a lot in April; I was in Hawaii for 10 days and New York for 5 days; I listened to the song, Stay with me and Lay me down almost everyday of the month and I still love them! Here are the videos so you can also check them out.




This month (May), my favorite songs of his are: "I told you now" and " Not in that Way".





There isn't one song of his that I've heard that I don't like. :) It is rare that I am so in love with an artists voice that I like every single one of their songs; so I had to share these videos on my blog!





SBG Designs Bridal Inspired Jewelry

Hey Guys!

Happy Monday! I recently had the honor of modeling some of SBG Designs gorgeous jewelry in her studio in Minneapolis. I have worked with Sara a few times now and she is sweet, stylish, and beautiful. It is always a pleasure working with her and talking with someone else who is passionate about what they do. Her designs have always caught my eye because they are stunning and original.

Her jewelry has been worn in, Modernbride, Instyle, MN bride, Life & Style and  Intouch magazine, just to name a few. Her collections are motivated by her constant desire to create something different. 

The shoot we did a few weeks ago was a bridal inspired. I wanted to share with you some of the beautiful pieces from her line and information on where you can find them.

Photos by: Sara Goldfine  Jewelry: SBG Designs  Makeup by: Yours Truly (Lauren O'Leary)

Photos by: Sara Goldfine

Jewelry: SBG Designs

Makeup by: Yours Truly (Lauren O'Leary)

You can find all of these pieces and many more on the SBG Designs website. Also, you may want to check out the next event Sara will be at this Saturday, May 10th at 1 PM at Haute Bar in St. Louis Park , MN. Here is the Facebook link for more information! 

For more behind the scenes photos you can follow me on Instagram: Lovelo Beauty. And, Sara Goldfine at: SBG Designs.

Love, Lauren

3 Life Changing Simple Beauty Tools

Hey Guys!

Are you ready for this? I have 3 products that may forever change your beauty routine. These 3 beauty tools have simplified by life and are tools that I use every single day when getting ready. These are also the 3 products I would say I wouldn't want to live without!

The first is the, Tangle Teezer. This detangling hair brush is the one and ONLY brush I used every single day. It is so simple, yet it's a dream for those of us with long hair. It easily detangles hair without tugging or pulling. It is so gentle, really lightweight and small enough to fit into the palm of your hand. It is by far my favorite hairbrush I have ever used, and probably the cutest! Just take a look at the fun colors they come in! Originated in the UK but you can find these at Sally Beauty Supply stores and Ricky's in NYC. 

Photo from :

Photo from :

The next is the, Beauty Blender. If you do not have one of these yet, shame on you! I'm kidding…but seriously, if you use foundation, you NEED this in your life. I not only use this every single day to apply my own foundation and concealer, but I use it in my makeup kit on clients every single time I apply makeup. It's a teardrop shaped sponge, that you can wash out and re-use over and over. It blends makeup out perfectly, and quicker than brushes in my opinion It's so simple to use. Most people cringe at $20 price tag for one, but if you take care of it and wash it out, it lasts you a really long time! It's so worth it! Find these at Sephora or on the Beauty Blender website. 

Photo from:

Photo from:

And, last but definitely not least is the, Exfolimate. I don't know why I love this thing so much, maybe it's how simple, yet genius it is, or that I think it is the best exfoliating tool on the market at a very low cost. When I first heard about this tool that originated in Australia, I thought it sounded so silly. But, after one day using it in the shower I was hooked! It is a smooth stainless steel edged tool that gently scrapes and purges dirt and debris from your skin leaving you with softer, smoother, cleaner skin! It is gentle, and seriously, stupid simple. Make sure you use this in the shower after your pores have had a chance to open up for a much more effective exfoliating experience. I get asked all the time what my favorite facial exfoliator is, this is it! I use it every single day. You can find this on Amazon , at Walgreens or other retailers listed on the website. 

Photo from 

Photo from 


Until next time… 

Love, Lauren

St. Patrick's Day Beauty & Style

Hey Guys! 

In honor of my O'Leary heritage I thought it would be kinda fun to post some of my favorite "green colored" beauty products and a "green colored" fashion favorite. lol. I had to... 

I went through the products I'm currently using and found 3 that are definitely worth mentioning!

  • Philip B Peppermint & Avocado Volumizing & Clarifying Shampoo. This is my favorite clarifying shampoo for deep cleaning your hair and adding volume! It smells like peppermint so it's very refreshing and has a nice tingly feeling when applied. I use this about once every 2 weeks. It removes all the buildup from product in my hair and leaves it feeling super soft and full of volume. 
  • Mario Badescue Skincare Enzyme Cleansing Gel. This is my go-to everyday face cleanser right now! It quickly removes all my makeup and cleans my face without leaving it feeling dry. I love the way this makes my skin feel!
  • Cedre & Oranger Eau De Toilette by LOccitane. This is a men's fragrance-but personally , I think it could be for both men and women. I LOVE this scent. It's smells like cedar and citrus, like lemons and oranges, mixed with a rich woodsy scent. It's very clean and fresh..I keep mine on my bathroom vanity.

I found this spring jacket at Anthropologie and fell in love with it. I love the Khaki/Army green color mixed with the lace embellishments. Here is the link to where you can find this jacket on the website. It's lightweight; perfect for spring and has a really big hood. It buttons and zips and reminds me so much of the jacket Hannah Ware wore in the show "Betrayal" on ABC. Here is a photo of her in the jacket so you can see what my inspiration was! :) 

Thank you all for reading my St. Patricks Day inspired Beauty and Style post of all things green!

Love, Lauren

Things that 2013 Taught Me...

Quite honestly, 2013 felt like a slap in the face. It was my toughest year yet. But, like many of you know, after you go through a difficult time things always get brighter, and when things turn around it reminds you how grateful you should be. I've been thinking a lot and I needed to put a list together of the things that the toughest year taught me. Many of these things I am going to mention are probably things I already "knew" but hadn't really experienced something difficult enough to make them apply to my life so richly. So, let's just begin...

1. You can turn your life around at any moment , at any age, at any time. If you don't like the direction you are headed, the worst thing you can do is sit back and do nothing. As tough as it may seem to change the path of your life, or the direction it is going, I promise is worth it in the end. There were many times that I couldn't stop thinking about all of the little things, and obstacles I would have to overcome to make a change, but if you get caught up in worry or fear you will never overcome anything and NOTHING will change.

2. Don't let anyone tell you that YOUR own happiness is not important. Being happy is VERY important. It's essential! Sometimes you have to be a little selfish otherwise the people around you will suffer. I struggled with this one a lot because some people will tell you that it's "not about you" and having the faith that I do, I know as a Christian I was created by God, to live out His will for my life. But-I also know, he wants me...and he wants US to be happy. And , the fact that anyone could tell me that I shouldn't be so selfish and want to be happy is absurd to me. Because, life is not worth living if you're going to be miserable. You CREATE your own happiness. No one else can do that for you. YOU need to choose to be happy, and live out your life in order to do so.

3. We all make mistakes, we all deserve forgiveness and sometimes you can't UN-DO or FIX a problem without owning up to what you did, learning from the mistake, and moving on. Sometimes the best solution to a problem, is to own up to it...ask for forgiveness, and move on. That's it. No matter how hard you try to fix a problem, or problems-sometimes they can't be fixed, and in that case you need to accept it, own up to the mistake that got you there in the first place and grow from it.

4. You don't need to justify your decisions to anyone but yourself. This is also a toughie for me. I struggle with this one a lot. I want everyone to understand why I do what I do, when I do what I do. Make sense? haha... Many times other people aren't going to understand a choice you make. And, you can't MAKE them understand. YOU just have to be at peace with your decision or choice...and in my case, be at peace with it between me and God, and that's all that matters.

5. Family and close Friends are irreplaceable. If you have family, and a few close are BEYOND lucky. MOST people in our lives come and go. But-if you have family that you know loves and cares about you, or close friends that do, make sure you treat them like gold. They are irreplaceable. When life is going good sometimes we forget to treat the few people that we know are going to be there for us through thick and thin with unending love. Make sure they know how valuable they are in your life- you're going to need them.

6. TIME is the most precious gift of anything in the world. This one is huge for me and I can't stress it enough. Material things are so silly. We LOVE things and I admit, I'm totally addicted to my iphone.  But, honestly I know that I would rather sit with someone, laugh with someone, have them give me their time and attention more than anything else in the whole world. A good talk or conversations shows that someone cares about is so much more valuable than any other material thing we could ever own.  And, I am SO SO grateful to any of you that are reading this that have given me your time and your listening ear recently, it means so much to me I can't love you enough for it.

7. Love is the best thing to fight for. I'm going to try to say what I mean here and I hope it comes across correctly. Love is the number one reason why we're here, and the most important action. Loving others and feeling and knowing you are loved back is worth the fight.  We ALL deserve to have more of it in our life. Be a more loving person and know that YOU are worthy of the same kind of Love as everyone else. On a second note- Life is WAY too short to spend anytime being cold, hateful, judgmental, jealous, angry, or any of those negative things. I feel like a hippy when I say, "LOVE EVERYONE". It's hard sometimes, but the more loving you are, the more love you get in return.

8. Know what you want, set goals and make it happen. Only YOU can bring your dreams to a reality. This should go without saying but no one is going to walk up to you and say here you go, here's your dream job or here's that vacation you always wanted to go on.  YOU are responsible for making that happen. If you can imagine yourself doing something-and you have an idea, go for're always going to fail if you never try, and there should be nothing stopping you from going after what you want. Fear is the number one thing that keeps us from trying something new or going after a huge dream, but that's so silly because your life could be gone tomorrow. It also helps  to KNOW what you want. If you don't know, then try to figure it out, and then set actual goals so that you can accomplish it, check it off your list, and move on to the next thing!

9. Strength is not measured by how much you can fight, but how much courage you have to face the difficulty, rise above it and move on.  This year taught me that I have the inner strength to get me through anything and everything. Most of the time it's easier to hang on to something than it is to accept that you need to face it and move on. Strength is also- not letting the things of your past dictate the direction of your future. This year there was a point that I cried everyday. Sad, but true. As soon as I started confronting the issues, talking about them and having the courage to face them..I became stronger. And, now I can say..I have never smiled and laughed so much in my life.

10. I don't have time for distractions. This last one is sorta funny... but I had to talk about it. Games, lies, negativity, gossip. I need to stay clear of these things... I just don't have time for them. I have direction, I have passion, I know the things that I want, and the things that I need, and I'm not 18 anymore.  I'm not saying I'm perfect...I'm far from it, but some of the things that were once seemed so important a few years ago aren't anymore, and now that I know what I want, I don't want any distractions.

I'm sure there were many more things from the year that I learned, but these were 10 things that came to mind when I sat down to summarize my thoughts.

Til' my next post.

Love, Lauren






All of Me

If you follow me on Facebook or Twitter you've already seen me gush about this song, All of Me, by John Legend. But, I needed to post it on my blog too. :) I've always loved John Legend's voice, but I think anyone could sing this song and it would still have the same impact because the words are SO unbelievably  beautiful.  I'm in love with this song!


THESE LYRICS! I'm a huge sap... I guess?! But-this could be one of my top favorite songs about Love.

My head's under water But I'm breathing fine You're crazy and I'm out of my mind

'Cause all of me Loves all of you Love your curves and all your edges All your perfect imperfections Give your all to me I'll give my all to you You're my end and my beginning Even when I lose I'm winning 'Cause I give you all of me And you give me all of you

How many times do I have to tell you Even when you're crying you're beautiful too The world is beating you down, I'm around through every mood You're my downfall, you're my muse My worst distraction, my rhythm and blues I can't stop singing, it's ringing, in my head for you

Hope you all have a beautiful week. Til' my next post!



I was thinking tonight about what makes someone attractive. There are many things but the most obvious one to me is sincerity. You can tell when someone is being honest and open with you, or if they have their guard up and aren't giving you the full truth. Being honest with someone involves a vulnerability that is undeniably attractive. I've always believed that the greatest gift you can give someone is your time. And, life is too short to be anything but completely honest with yourself and to other people. "Mystery" is fascinating and all, but it's not what keeps  things held together; sincerity is.

Sometimes when I write things or I talk to someone, I get concerned about being TOO  honest, I start to get wrapped up in feeling like I need to remain a mystery. But-after thinking about it, I'd rather be too honest..than hold back saying something and regret it later on. Our time is too precious and you may never get a chance to say or do those things you wanted to.

Here are a few quotes I saw tonight that resonated with me.

"Sincerity is not to say everything you think, but to mean everything you say."

“You can close your eyes to the things you do not want to see, but you cannot close your heart to the things you do not want to feel.”

"To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to."

Love, Lauren




Ford & DNA Models New York

Recently, I returned from New York where I had the opportunity to do makeup and hair for some amazing models with Ford and DNA. The images turned out beautiful so I wanted to share a few of them with you! 

I consider New York my second home. I'm in love with it;  it always inspires me to do more and be more creative. New York gives me the feeling that anything wonderful can happen at any moment; so many possibilities.

If you'd like to see more images from this shoot , make sure you go check out my fashion portfolio. 

All photos were taken by Taylor Tupy. Styling was done by: Raquel Redmond



Recent Photo Shoots- Jan.2014

This is my first post on my new website!  I am excited to begin this new chapter and to have a fresh start. I've had the most amazing January, and I'm looking forward to what February has in store. I've had some wonderful opportunities lately, and things just keep getting better. I wanted to start my first post by sharing with you some recent work. 

I also wanted to mention that this blog will be all beauty and work related posts including but not limited to, behind the scenes photos, makeup tips, beauty product reviews etc. 

If you are interested in my personal blog. Please go check that out here. 


Photos by : Taylor Tupy

Photos by : Taylor Tupy

Photos by: Taylor Tupy

Photos by: Taylor Tupy

Photo by : Taylor Tupy

Photo by : Taylor Tupy

Photo by: Renie Saliba

Photo by: Renie Saliba

Photo by : Renie Saliba

Photo by : Renie Saliba

New Beginnings~2014

Recently, I have been so filled with an overabundance of enthusiasm and joy. I've been inspired more than ever to create and do the things I love! 1 Thessalonians 5:16-18 says, Be joyful always, pray continually, give thanks in all circumstances, for this is God's will for you in Christ Jesus. 

It's been awhile since I've written a blog on anything personal. To catch any of you up with those who are unfamiliar, I'm a makeup artist who loves to write.  I've loved to put my thoughts and feelings on paper ever since I was a kid. I have stacks of journals from middle school through adult life. In 2008, I started blogging and fell in love with it. I used to blog all the time, sometimes several times a day. Over the years, I stopped blogging about personal things and turned my blogging into a business outlet to talk strictly about beauty. But, I've recently realized that writing  helps me in more ways than one. That is why I've decided that I will pick it back up again.

If you are interested in beauty products, makeup tips, and behind the scenes photos from my job make sure you go over to my website and get familiar with it: Lauren O'Leary Beauty.   I will be blogging about all things beauty related on that site!

If you'd like to get to know me more personally, and hear all about the random thoughts I have and more about my faith life, Love for God and family...well then this is the place! Make sure you are subscribed up at the top right hand side of the page. Enter in your e-mail address and you will always get an update when I post a new blog! :)

Going back to my first paragraph and to sum up this first post I'd like to say that the power of prayer is very real. I've had to conquer some difficult things over the past few months, and i've had to rely on prayer to get me through some tough times. I've been absolutely astounded by the result of my continuous prayer. New doors and pathways have opened up in my life, new people and relationships, new inspiration and ideas and I've been filled with so much joy and peace about where I'm at in life and the path I'm on.  I am very grateful.

Til' my next post.

Love~ Lauren

SBG Designs- Jewelry/Photography Collaboration

Hey Guys!

A few weeks ago I had the pleasure of meeting the beautiful Sara Goldfine who is the owner and creator of SBG Designs. SBG Designs is stunning fashion jewelry line that has been seen worn on many celebrities and in fashion magazines.

I am a huge jewelry lover and Sara’s designs immediately captured my attention because they are unique and captivatingly beautiful! She uses vintage stones in many designs, and creates one of a kind pieces for each season.  You can find SBG designs at specialty boutiques throughout the country and on the website .

I got to model a few of her designs in some photos I had taken with Nina Francine Photography.  Here are a few of the photos below.

Go check out the jewelry on the SBG Designs website, and photography by Nina Francine. Both women are both extremely talented and beautiful!

Love, Lauren

View More: More: More: More: More: desings 6

5 Tips for a Natural Makeup Look-Urban Natures Feature

Hey Guys!

I have once again teamed up with Urban Natures Jewelry to put together a blog about achieving a natural makeup look! These helpful makeup tips are simple, quick and easy for anyone to do. All of the products I used in this feature are natural or organic  makeup items. To read the full post please go to the Urban Natures website and find the blog post here:

5 Tips for a Natural Makeup Look

The jewelry in the photo below can be found on the Urban Natures website.

Hope you all had a wonderful Thanksgiving!! :)

LOVE, Lauren